The CRM & Email Marketing Blog

Alternative views from the world of CRM and email marketing.
Don't expect the usual bog standard best practice here.

  • Why so much conventional wisdom in email marketing is wrong

    Why so much conventional wisdom in email marketing is wrong

    Conventional Wisdom is ‘a generally accepted view or belief’. Email marketing is full of them – I only have to open my LinkedIn feed to see someone repeating the same generic best practice as dozens of others.

    This is a series of posts that will challenge conventional wisdom in email marketing.