Category: Email Marketing 6 Key KPIs & Reports for CRM Managers The first 30 days of CRM – What can you do to quickly achieve an impact? It’s not us it’s all you – what an ESP might tell you about email deliverability problems Navigating through GDPR & what it really means for email marketing The problem with Welcome Email Programme Best Practice The “I’m sending too many emails” debate How email is measured: more insane conventional wisdom in the world of email marketing Why I don’t test subject lines that much Why so much conventional wisdom in email marketing is wrong