Author: Sean Duffy The CRM specific challenges of A/B Testing & Statistical Significance 6 Key KPIs & Reports for CRM Managers The first 30 days of CRM – What can you do to quickly achieve an impact? It’s not us it’s all you – what an ESP might tell you about email deliverability problems Navigating through GDPR & what it really means for email marketing The problem with Welcome Email Programme Best Practice “Let’s find a better ESP” – the flaw in the grass is always greener thinking in email marketing The “I’m sending too many emails” debate How email is measured: more insane conventional wisdom in the world of email marketing Why I don’t test subject lines that much 1 2 >>
