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Author: Sean Duffy
  • The CRM specific challenges of A/B Testing & Statistical Significance

    The CRM specific challenges of A/B Testing & Statistical Significance

  • 6 Key KPIs & Reports for CRM Managers

    6 Key KPIs & Reports for CRM Managers

  • The first 30 days of CRM – What can you do to quickly achieve an impact?

    The first 30 days of CRM – What can you do to quickly achieve an impact?

  • It’s not us it’s all you – what an ESP might tell you about email deliverability problems

    It’s not us it’s all you – what an ESP might tell you about email deliverability problems

  • Navigating through GDPR & what it really means for email marketing

    Navigating through GDPR & what it really means for email marketing

  • The problem with Welcome Email Programme Best Practice

    The problem with Welcome Email Programme Best Practice

  • “Let’s find a better ESP” – the flaw in the grass is always greener thinking in email marketing

    “Let’s find a better ESP” – the flaw in the grass is always greener thinking in email marketing

  • The “I’m sending too many emails” debate

    The “I’m sending too many emails” debate

  • How email is measured: more insane conventional wisdom in the world of email marketing

    How email is measured: more insane conventional wisdom in the world of email marketing

  • Why I don’t test subject lines that much

    Why I don’t test subject lines that much

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Recent Posts

  • The CRM specific challenges of A/B Testing & Statistical Significance
  • 6 Key KPIs & Reports for CRM Managers
  • The first 30 days of CRM – What can you do to quickly achieve an impact?
  • It’s not us it’s all you – what an ESP might tell you about email deliverability problems
  • Navigating through GDPR & what it really means for email marketing
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